Written By: Convenience Store News Magazine
LOS ANGELES -- By now, it should come as no surprise to anyone that the core convenience store customer is male, between the ages of 18 and 34 and holds a job in a blue-collar field. But what may be surprising is that "Hispanic" is starting to show up in the core list of attributes.
Just who the Hispanic c-store shopper is was a focus of one session at the Hispanic Retail 360 Summit, held in Los Angeles Aug. 15-17. According to Leyhla Ahuile, senior analyst of multicultural reports at Mintel International Group, that shopper is male, 18 to 34 years old and shops at a convenience store at least once week. Those who are Spanish-language dominate spend more on non-gas purchases, while those Hispanic consumers who prefer to speak English spend more on gasoline.
Hispanics' place in the core c-store profile is likely keep growing as new generations turn into consumers. Hispanic teenagers, 12 to 17 years old, are just as likely to shop at a convenience stores and spend just as much as their non-Hispanic counterparts, Ahuile explained.