Finding the Right Morning Movers

Written by: Convenience store news Magazine:

“Today started early with a stop at Rutter’s. I went straight to the touchscreen kiosk with a mission to create the greatest breakfast bowl ever! With so many toppings to fill the bowl, my mind started to twist and turn in chaos. Wow, so many choices! There must be 100 different ways to create a breakfast bowl. I started with the basics, ya know, egg, bacon and cheese, and then it got to the hard part. Well, it was for me, especially when you’re as fickle as I am. The layering of toppings began with tomatoes, green peppers, onions, mushrooms and olives. Sounds good, but then the kiosk asked me if I would like anything else, and I answered with hash browns! With all the choices available, what could a girl do but layer it on.”

That customer comment, posted on Rutter’s Farm Stores’ blog and featured on the York, Pa.-based company’s website, shows how important breakfast — in particular, breakfast bundles — can be.

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Steve Schrader, Schrader Oil Co.

schraderlogoFast food is a rapidly growing category in the convenience store industry. For years, our company only offered the same generic, plain food similar to most of the industry. We needed more variety and more flavorful options. We also wanted a hot grab and go product. Our customers don't want to take a product to the microwave in the store and wait for it to be hot.


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