Hispanics Emerge as Core C-store Shopper

Written By: Convenience Store News Magazine

LOS ANGELES -- By now, it should come as no surprise to anyone that the core convenience store customer is male, between the ages of 18 and 34 and holds a job in a blue-collar field. But what may be surprising is that "Hispanic" is starting to show up in the core list of attributes.

Just who the Hispanic c-store shopper is was a focus of one session at the Hispanic Retail 360 Summit, held in Los Angeles Aug. 15-17. According to Leyhla Ahuile, senior analyst of multicultural reports at Mintel International Group, that shopper is male, 18 to 34 years old and shops at a convenience store at least once week. Those who are Spanish-language dominate spend more on non-gas purchases, while those Hispanic consumers who prefer to speak English spend more on gasoline.

Hispanics' place in the core c-store profile is likely keep growing as new generations turn into consumers. Hispanic teenagers, 12 to 17 years old, are just as likely to shop at a convenience stores and spend just as much as their non-Hispanic counterparts, Ahuile explained.

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Steve Schrader, Schrader Oil Co.

schraderlogoFast food is a rapidly growing category in the convenience store industry. For years, our company only offered the same generic, plain food similar to most of the industry. We needed more variety and more flavorful options. We also wanted a hot grab and go product. Our customers don't want to take a product to the microwave in the store and wait for it to be hot.

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